A look at what makes Red Robin soar
Red Robin Gourmet Burgers, Inc., (Red Robin) was founded on four core values: Honor,
Integrity, Continually Seeking Knowledge and Having Fun. These core values are at
the foundation of every decision we make from creating our insanely delicious Gourmet
Burgers to hiring energetic Team Members, and even to choosing new restaurant locations.
They also are the foundation for how we treat our Team Members, Guests and the communities
we serve. These core values are even embroidered on the sleeve of every Team Member’s
uniform, serving as a constant reminder of what makes us unique and special.
Red Robin also has an unparalleled and extraordinary approach to Guest service known
as Unbridled Acts. Unbridled Acts are random acts of kindness Team Members bestow
upon restaurant Guests and other Team Members. Our core values and Unbridled atmosphere
are at the heart of our energizing culture and nearly 36,000 Team Members across
North America.
There are thousands of stories of Red Robin Team Members who live our values through
these random acts of kindness on a daily basis. Each Unbridled Act, regardless of
size, is a testament to our unique culture and the care we take for each and every
Team Member and Guest.
Here are a few examples of how Unbridled Acts differentiate Red Robin in the casual
dining industry:
Roseville, CA – Team Member Brad from the Creekside, California
Red Robin, came into work one morning after stopping at the Starbucks drive-through.
As it turned out, he knew the manager at Starbucks, and the manager bought him his
coffee. Brad quickly pulled money out of his pocket and told the manager to pay
for the car behind him. The manager took the money and told the next car in line
about what Brad had done. That car went ahead and paid for the next car in line,
which started something awesome - the following 23 cars continued to “pay
it forward!”
Later that day, a couple came into Red Robin and asked to be seated in Brad’s
section. When they sat down, the couple told Brad that they were the car behind
him that he had paid for, which started the 23-car Unbridled Act. They wanted to
meet him and thank him. And thank him they did; they left Brad a 100 percent tip
on their bill. Just by doing a small Unbridled Act, Brad managed to make the day
of so many others and bring some new Guests into our restaurant. Thanks, Brad, for
being the catalyst of an amazing Unbridled Act.
Puyallup, WA – Chase, a 5-year-old Red Robin Guest at the
Puyallup, Washington Red Robin, was proudly showing off his brand-new wallet, filled
with several fake, cardboard credit cards and $15 in cash.After Chase and his mom
left the restaurant, Team Member Michelle noticed Chase left his wallet at the table.
Michelle notified Tina, the Manager on Duty, who called Chase’s house with
the good news. Before Chase returned to pick up his wallet, Team Members collected
$50 to put into Chase’s wallet along with a $50 Red Robin® gift card so
Chase would have a real “credit card” for his wallet.Chase was crying
when he went back to the restaurant, but his tears of sadness turned into tears
of amazement when he saw the new items in his wallet. Thanks, Michelle, Tina and
Team Puyallup for making Chase smile again.
Chesapeake, VA – Rhonda, a Guest at the Chesapeake, Virginia
Red Robin, phoned in a To-Go order, but had to cancel after an emergency arose –
her son, Trevor, was hit in the head with a baseball bat during baseball practice
and was rushed to the emergency room. Trevor’s grandmother went to Red Robin
to pick up the food, but canceled the order on the spot when she heard the news.
Brent, the Assistant Manager, asked Stewart, the General Manager, if the restaurant
could take the food to the ER for the family. Brent agreed and offered to drive.
When Brent found the family, they thanked him and hugged him. They even tried to
pay for the food, but Brent refused. Thanks, Brent and Stewart, for going above
and beyond for Guests.
Red Robin Fact Sheet
Ingredients
Founded:
1969 in Seattle, Washington
Headquarters:
6312 S. Fiddler’s Green Circle, Suite 200 North
Greenwood Village, Colorado 80111
Concept
Casual dining restaurant chain that serves up wholesome, fun, feel-good experiences
by offering its guests an imaginative selection of more than two dozen high-quality
gourmet burgers and innovative menu items in a kid- and family-friendly atmosphere.
Total Restaurants
As of March 1, 2008, there are more than 380 Red Robin® restaurant locations
across the United States and Canada, which include both corporate-owned locations
and those operating under franchise or license agreements.
Total Revenues:
For the year ending December 31, 2007, total company revenues, which include company-owned
restaurant sales and franchise royalties and fees, increased 12.3% to $183.8 million,
and diluted earnings per share were $0.60 vs. $0.53 in diluted earnings per share
last year.
Leadership
Dennis B. Mullen, Chairman and Chief Executive Officer
Eric C. Houseman, President and Chief Operating Officer
Todd A. Brighton, Senior Vice President and Chief Development Officer
Katherine L. Scherping, Senior Vice President and Chief Financial Officer
Annita M. Menogan, Senior Vice President and Chief Legal Officer
Susan Lintonsmith, Senior Vice President and Chief Marketing Officer
Team Members
Nearly 36,000 across North America
Company Mascot:
Red
Popular Burgers:
The Royal Red Robin Burger® – This is the aristocrat
of all Red Robin gourmet burgers because it’s crowned with a fried egg. To
finish it off, the burger is also topped with three strips of hickory-smoked bacon,
American cheese, crisp lettuce, tomatoes and mayo.
The Banzai Burger® – Marinated in teriyaki sauce and
topped with grilled pineapple, cheddar cheese, lettuce, tomatoes and mayo, this
burger will make you want to ride the pipeline with its West Coast flare.
Whiskey River® BBQ Burger – Basted with our signature
Whiskey River® BBQ Sauce and lasso'd together with Cheddar cheese, crispy onion
straws, lettuce, tomatoes & mayo.
California Chicken Burger – A tender, juicy charbroiled chicken
breast topped with Monterey jack cheese, zesty guacamole, hickory maple-smoked bacon,
tomatoes, pickles and mayo.
Sautéed 'Shroom Burger – Loaded with fresh, plump,
sautéed mushrooms, a hint of garlic Parmesan butter and topped with melted
Swiss for that extra Mmmm. A mushroom lover's dream come true.
* For press release information, please visit
www.redrobin.com/news.
Red Robin Lingo
A glossary of terms used by Red Robin Team Members and Guests
We have coined a few words and phrases to help explain what makes Red Robin so unique.
After all, no Guest experience would be the same without a Gourmet Burger that smiles,
or a drink so special it has to be made by a Mad Mixologist.
Team Member
Not to be confused with employee. Red Robin’s philosophy of TEAM, meaning
Together Everyone Achieves More, is fueled by pure energy. Every Red Robin Team
Member is empowered to go the extra mile to provide not just good service, but Unbridled
Guest service.
Guest
Not interchangeable with customer. Guests are visitors to Red Robin who deserve
high-quality food made with fresh ingredients, energetic Team Members and a fun,
welcoming restaurant experience.
Unbridled Acts
Unbridled Acts are random acts of kindness our Team Members bestow upon restaurant
Guests and other Team Members. They are encouraged, shared and celebrated at every
Red Robin® restaurant.
Red
Red Robin’s fun-loving mascot. Red originated from a sketch on the wall at
the original Red Robin in Seattle. Red appeals to Guests of all ages and embodies
our belief that everyone should have fun.
Gourmet Burger
A Red Robin Gourmet Burger must be made with fresh, high-quality, Honest to Goodness®
ingredients. We serve more than two dozen Gourmet Burgers that feature a variety
of toppings such as grilled pineapple, guacamole, green chilies, honey mustard sauce,
barbecue sauce, fried onion straws, and sautéed mushrooms. We serve beef,
turkey, chicken, fish and veggie burgers.
Smiling Burger
Do Gourmet Burgers smile? At Red Robin they do. Team Members take special pride
in presenting Guests with Gourmet Burgers that look as if they are smiling, which
means all ingredients are visible.
Mad Mixology® Beverages
With a bit of this, a dash of that and a burst of color, our trained bar staff are
known as Mad Mixologists. They create one-of-a-kind Mad Mixology® Beverages
from a Nuclear Ice Tea to Sand in Your Shorts® to a Hawaiian Heart Throb®
Smoothie.
Bottomless Steak Fries®
Our steak fries go so well with our Gourmet Burgers; Guests don’t want to
run out. So, at Red Robin, the fries are always all-you-can-eat.
Red Robin Milestones
Building upon a distinguished past
1940s: Red Robin started as ‘Sam’s Tavern’ near
the University of Washington in the 1940’s. Sam sang in a barber shop quartet
and loved to sing the song “When the red robin goes bob bob bobbin along…”
Sam enjoyed the song so much he eventually changed the name of his tavern to Sam’s
Red Robin.
1969: Over the years, Sam’s Red Robin simply became Red Robin.
The restaurant was transformed from the tavern into the first Red Robin® restaurant.
The restaurant was in a 1,200 square-foot building perched on a Seattle hilltop.
1973: Red Robin expands the menu from jumbo beers, cellophane-wrapped
sandwiches and popcorn to include Red Robin’s most popular burgers –
the Red Robin Gourmet Cheeseburger, the Red Robin Bacon Cheeseburger and the Royal
Red Robin Burger®, which is crowned with a fresh fried egg.
1979: Red Robin regulars, Mike and Steve Snyder, decide to open
their own Red Robin in Yakima, Wash. The Snyder Group Company becomes Red Robin’s
first franchisee.
1980: On course to becoming “America’s Gourmet Burgers
& Spirits,” Red Robin expands beyond Washington by opening a restaurant
in Portland, Ore.
1983: Red Robin hatches one of America’s only restaurant
mascots, a colorful robin named “Red.” Children everywhere become overnight
fans.
1985: A domestic success, Red Robin crosses the U.S. border and
opens a Canadian Red Robin® restaurant in Burnaby, British Columbia.
1985: Skylark, a food-service operation in Japan, acquires a majority
interest in Red Robin from Red Robin’s owner.
1994: Already known as a place for great family fun, Red Robin
reinforces its reputation as a restaurant industry leader by offering Bottomless
Steak Fries® (a.k.a. all-you-can-eat) with its Gourmet Burgers.
1996: Red Robin International cuts its ties with Skylark and is
brought back home from Tokyo. The headquarters are moved from Irvine, Calif., to
Greenwood Village, Colo.
2000: Red Robin merges with the Snyder Group, its largest franchisee,
and celebrates the opening of its 150th restaurant in May. Securing $75 million
in financing, Red Robin continues its nationwide expansion efforts.
2002: On July 19, Red Robin goes public with an initial public
offering of 5,038,000 shares, of which 4,000,000 shares were sold, at a price to
the public of $12.00 per share. The remaining 1,038,000 shares were offered by selling
stockholders. Red Robin received net proceeds of $42.8 million from the offering.
Red Robin also entered into a three-year, $40.0 million revolving credit agreement
to fund construction and acquisition of new restaurants, to refinance existing indebtedness
and for general corporate purposes, including working capital.
2003: Red Robin receives the Dealmakers Award in the Retail and
Restaurant category presented by the Denver Business Journal. Red Robin was selected
to receive the award for its successful IPO in July 2002, continued growth and increased
revenue.
In November 2003, Red Robin completed a secondary offering of 3,458,673 shares of
common stock, of which it sold 750,000 shares, at a price of $26.50 per share. The
remaining 2,708,673 shares were offered by selling stockholders. The company received
proceeds of $18.0 million from the offering, net of $1 million of underwriting fees
and commissions and $868,200 of other offering costs. In December 2003, the company’s
underwriters exercised their over-allotment option with respect to 518,801 additional
shares offered by selling stockholders. The company received no proceeds from the
over-allotment exercise.
2004: Red Robin continues its growth with the opening of its 250th
restaurant.
At the 2004 MUFSO Conference, Nation’s Restaurant News and Coca-Cola
present Red Robin with the People and Performance Award (PAPA) for its outstanding
employee recognition programs.
In August 2004, Red Robin completed a secondary offering of 1,937,543 shares of
common stock, all of which were held by selling stockholders, at a price of $32.36
per share. The company did not receive any proceeds from this offering. Fees related
to this offering, which were borne by the company, totaled $200,400 and were recorded
in general and administrative expenses.
2005: Red Robin is honored with Restaurant Hospitality’s
Chain of the Year award and receives Restaurants & Institutions’
Choice in Chains Crystal Award in the Burger category.
The company celebrates the third anniversary of its initial public offering by opening
the NASDAQ stock market in New York City on July 19, and demonstrates its Unbridled
culture by hosting a Freckled Lemonade® Stand in Times Square, which included
distributing its signature Bottomless Beverage™ and Metro subway cards to
tourists for free.
2006: Red Robin’s senior vice president and chief financial
officer, Katie Scherping, is the recipient of an Outstanding Women in Business Award
presented by the National Association of Women Business Owners and the Denver Business
Journal. The company is a national finalist for the National Restaurant
Association’s Restaurant Neighbor Award and a finalist for ColoradoBiz
magazine’s Top Company of the Year Award.
Red Robin held the inaugural “The Next Gourmet Burger Kids Contest.”
Kids ages 10 and under were asked to submit an original burger creation and a 100-word
statement on why their burger deserved to be America’s next Gourmet Burger.
More than 16,000 entries were accepted at Red Robin® restaurants nationwide.
Nine-year-old Adrianna Montgomery from Raleigh, N.C., wins the contest at the chain’s
annual Leadership Summit with her Spicy Asian Burger. The burger was sold in every
U.S. Red Robin® restaurant during the summer of 2007. In addition, more than
50 recipes were selected to be included in a kids’ cookbook sold to benefit
the National Center for Missing & Exploited Children® (NCMEC), a non-profit
organization whose mission is to help prevent child abduction and sexual exploitation;
help find missing children; and assist victims of child abduction and sexual exploitation,
their families, and the professionals who serve them.
2007: Red Robin’s president and chief operating officer,
Eric Houseman, is the recipient of the Forty under 40 Award presented by the Denver
Business Journal. The award recognizes Denver’s young, dynamic, up-and-coming
business leaders under 40 for their business success and community contributions.
The company is honored with Restaurants & Institutions’ Choice
in Chains Gold Award in the Burger category and is selected as a winner of Nation’s
Restaurant News’ Excellence in Advertising on Television (EAT) Award.
Eleven-year-old, San Diego, Calif. resident, Joey Yarwick’s “Au Brie
Burger a la Francais” is selected as the winning recipe at Red Robin’s
second annual “The Next Gourmet Burger Kids’ Recipe Contest” during
a Championship Event held in Denver, Colo. The burger will be sold in all U.S. Red
Robin® restaurants during the summer of 2008 with 50 cents from every one of
his gourmet burgers sold benefiting the National Center for Missing & Exploited
Children® (NCMEC). A second edition of the kids’ cookbook will be sold
online beginning May 13, 2008 with a minimum of $2 from each cookbook benefiting
NCMEC.
Awards & Honors
Outstanding achievements and marks of success
Excellence in Advertising on Television (EAT) Award (2007)
Red Robin is selected as a winner of Nation’s Restaurant News’ Excellence
in Advertising on Television (EAT) Award, which recognizes advertising excellence
in television. Red Robin received the award in the “Best Television Commercial
Campaign Over $500 Million” category, based on total system-wide sales.
Colorado Gold Pick Award (2007)
Red Robin’s “The Next Gourmet Burger Kids’ Recipe Contest”
is selected as a Gold Pick winner at the Public Relations Society of America (PRSA)
Colorado’s award ceremony that celebrates a year of well-executed PR campaigns
and components by Colorado professionals during the past year.
Choice in Chains Gold Award (2007)
Red Robin is honored with Restaurants & Institutions’ Choice
in Chains Gold Award in the Burger category. Winners are chosen based on the results
of a national consumer research survey of U.S. households in the areas of food quality,
menu variety, value, service, atmosphere, cleanliness and convenience.
Forty under 40 (2007)
Red Robin’s president and chief executive officer, Eric Houseman, is the recipient
of the Forty under 40 Award presented by the Denver Business Journal. The
award recognizes Denver’s young, dynamic, up-and-coming business leaders under
40 for their business success and community contributions.
Outstanding Women in Business (2006)
Red Robin’s chief financial officer, Katie Scherping, is the recipient of
the Outstanding Women in Business Jean Yancey Award in the large business category
presented by the National Association of Women Business Owners and the Denver Business
Journal. The Award recognizes women who are leaders in their industry and
in the community.
Top Company of the Year (2006)
ColoradoBiz magazine has named Red Robin a Top Company of the Year finalist
in the retail category. Companies selected must demonstrate strong financial performance,
innovation in their industry and community commitment.
Restaurant Neighbor Award (2006)
The National Restaurant Association has recognized Red Robin as a state winner and
national finalist of its Restaurant Neighbor Award. Red Robin was honored for its
commitment to its local communities, specifically its support of National Fire Prevention
Week in Colorado Springs, Colo.
Choice in Chains Gold Award (2006)
Red Robin is honored with Restaurants & Institutions’ Choice
in Chains Gold Award in the Burger category. Winners are chosen based on the results
of a national consumer research survey of U.S. households in the areas of food quality,
menu variety, value, service, atmosphere, cleanliness and convenience.
Web Marketing Association’s Internet Advertising Competition (2006)
The Web Marketing Association awarded Red Robin with the Outstanding Achievement
in Internet Advertising for the Red Robin Customizer,™ which allows
guests to customize any Red Robin burger. The annual awards program, now in its
seventh year, is produced annually by the Web Marketing Association and has become
the premier event for web developers and marketers.
Rocky Mountain News’ Colorado 50 (2006)
The Rocky Mountain News named Red Robin one of its Colorado 50, which recognizes
the biggest and best public companies in Colorado. The award takes into account
companies’ revenues, market, capitalization, number of employees, net income,
and one-year growth in earnings per share for 2005.
Chain of the Year (2005)
Restaurant Hospitality awards Red Robin with its Chain of the Year distinction
for its impressive stock performance, same store sales growth and restaurant expansion.
Top 100 Growth Stock Companies (2005)
Business Week names Red Robin on the “Special Report – Hot
Growth: Top 100 Growth Stock Companies.” Article mentions companies were included
on the list because of talent, teamwork and creativity.
Top 200 Franchise Systems (2005)
Franchise Times names Red Robin on the list of Top 200 Franchise Systems
based on worldwide sales.
Choice in Chains Crystal Award (2005)
Red Robin is honored with Restaurants & Institutions’ Choice
in Chains Crystal Award in the Burger category. Winners are chosen based on the
results of a national consumer research survey of U.S. households in the areas of
food quality, menu variety, value, service, atmosphere, cleanliness and convenience.
People and Performance Award (2004)
Nation’s Restaurant News and Coca-Cola® presented Red Robin with
the People and Performance (PAPA) award honoring excellence in Employee Recognition
at the annual MUFSO Conference.
Restaurant Neighbor Award (2004)
The Colorado Restaurant Association honored Red Robin with a Restaurant Neighbor
Award in its large business category for the state of Colorado. Red Robin was honored
for its outstanding work in the communities it serves, specifically focusing on
“Burgers with a Heart” in Spokane, Wash.